Coffee embarks on a long journey to arrive in your cup, a journey which begins in a field.

コーヒーは、長い旅を経てあなたのもとへとたどり着く。旅の出発点は農園だ。

Concept of Discover Coffee Project

Dear Growers

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Coffee is a crop.
While natural growing conditions such as soil, water, light, and wind all have a part to play,
the biggest impact on its flavor comes from the outlook and attitude of the grower.
These are the stories of the growers who give our coffee its depth of flavor.

コーヒーは、農作物だ。
土、水、光、風、どんな自然条件で育ったのか、
なにより農園主がどんな想いや考え方で育てたかで味が変わる。
コーヒーを味わい深くする、それぞれの農園主の物語。

Barista
Messages

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Baristas are messengers. They convey the grower’s outlook as embodied by the beans. With each cup they serve, they express the distinctive personality of those beans. Read about what drives Maruyama Coffee’s top baristas, who guide you to the pinnacle of your coffee journey at our Omotesando Single Origin Store.

バリスタとは、メッセンジャー。豆に込められた農園主の想いを伝える。その豆が持つ個性を一杯のカップに表現して届ける。表参道Single Origin Storeでコーヒーの旅を完結させる、丸山珈琲トップバリスタそれぞれの想い。

The World
of Coffee

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When you encounter something that you like, you want to learn more about it. It’s the same with coffee. In a series of short columns, we offer a variety of information that will help to enhance the flavor of your coffee and open up new ways to appreciate it. Welcome to the world of coffee.

好きなものに出会ったら、それのことをもっと知りたくなる。コーヒーも同じこと。コーヒーの味わいを深め、楽しみ方を広げる様々な情報をショートコラムでお届けします。コーヒーの世界へ、ようこそ。

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Coffee embarks on a long journey to arrive in your cup, a journey which begins in a field. Here the coffee plant soaks in the sun’s rays, its leaves sway in the breeze, its stem and branches endure the nightly chill, and its roots draw life from the soil to grow the bean. Coffee is alive, and fiercely individual. Go to a different country, region, terrain, elevation, climate, even field, and you’ll find a different coffee. No bean is born with the same view, and it is these differences which give each bean its character. The growers, caretakers of the beans, must know when to battle nature and when to follow its lead, ensuring that every ounce of their passion is poured into polishing their beans’ character. They are single-minded, innovative, and utterly uninhibited in their dedication to cultivating the ultimate bean. There is no one correct answer. Each grower follows the methods and ideas they believe best, which is why a coffee’s flavor and characteristics depend entirely on where, by whom, and in what way it was grown. It is also why Maruyama Coffee travels to those fields and talks with the growers to find, together, a singular taste capable of expressing the flavor of the field and the grower’s passion in a single cup. Coffee’s final destination is you. Its life becomes the flavor that fills you from head to toe, its richness an invitation: Take another sip. Embark on your journey. Discover coffee.

コーヒーは、長い旅を経てあなたのもとへとたどり着く。旅の出発点は農園だ。日の光を浴び、風にそよぎ、朝晩の冷え込みに耐え、土からの生命力を豆に蓄える。コーヒーは生きている。国、地域、地形、標高、気候、すべてが農園ごとに違う。ひとつとして、おなじ風景はない。その違いこそが、コーヒーの風味に個性をあたえる。そして、生産者は自然と戦いながら、あるいは寄り添いながら、コーヒーの個性を磨き上げるために情熱を注ぐ。ひたむきに、革新的に、奔放に。正解はない。それぞれが信じる考え方とやり方で、それぞれが目指す最高の豆を育て上げる。どこで、誰に、どんな風に育てられた豆なのか。コーヒーの味と品質は、それで決まる。だから、丸山珈琲は農園を訪ね、生産者と語り合う。世界にひとつだけの特別な味を探し出し、農園の風景や生産者の情熱ごと一杯のカップに表現する。コーヒーの旅の終着点は、あなただ。長い旅のすべてが、ある風味となってあなたの中に広がる。その出会いこそが、コーヒーの豊かさ。こんどは、あなたが旅をする番だ。さあ、コーヒーを冒険しよう。