Discover Coffee


Coffee embarks on a long journey to arrive in your cup, a journey which begins in a field.


Concept of Discover Coffee Project

Dear Growers

Discover more

Coffee is a crop.
While natural growing conditions such as soil, water, light, and wind all have a part to play,
the biggest impact on its flavor comes from the outlook and attitude of the grower.
These are the stories of the growers who give our coffee its depth of flavor.



Discover more

Baristas are messengers. They convey the grower’s outlook as embodied by the beans. With each cup they serve, they express the distinctive personality of those beans. Read about what drives Maruyama Coffee’s top baristas, who guide you to the pinnacle of your coffee journey at our Omotesando Single Origin Store.

バリスタとは、メッセンジャー。豆に込められた農園主の想いを伝える。その豆が持つ個性を一杯のカップに表現して届ける。表参道Single Origin Storeでコーヒーの旅を完結させる、丸山珈琲トップバリスタそれぞれの想い。

The World
of Coffee

Discover more

When you encounter something that you like, you want to learn more about it. It’s the same with coffee. In a series of short columns, we offer a variety of information that will help to enhance the flavor of your coffee and open up new ways to appreciate it. Welcome to the world of coffee.



Coffee embarks on a long journey to arrive in your cup, a journey which begins in a field. Here the coffee plant soaks in the sun’s rays, its leaves sway in the breeze, its stem and branches endure the nightly chill, and its roots draw life from the soil to grow the bean. Coffee is alive, and fiercely individual. Go to a different country, region, terrain, elevation, climate, even field, and you’ll find a different coffee. No bean is born with the same view, and it is these differences which give each bean its character. The growers, caretakers of the beans, must know when to battle nature and when to follow its lead, ensuring that every ounce of their passion is poured into polishing their beans’ character. They are single-minded, innovative, and utterly uninhibited in their dedication to cultivating the ultimate bean. There is no one correct answer. Each grower follows the methods and ideas they believe best, which is why a coffee’s flavor and characteristics depend entirely on where, by whom, and in what way it was grown. It is also why Maruyama Coffee travels to those fields and talks with the growers to find, together, a singular taste capable of expressing the flavor of the field and the grower’s passion in a single cup. Coffee’s final destination is you. Its life becomes the flavor that fills you from head to toe, its richness an invitation: Take another sip. Embark on your journey. Discover coffee.