Discover Coffee

What makes great coffee? Freshness plays a big part.
Since roasted beans gradually lose their aromas and flavors over time, you can keep your supply tasting better for longer with the proper storage methods.

The grinding process gives beans more surface area, which brings flavor levels down.
That’s why it’s best to store your beans whole and grind them right before you make a brew. Freezer storage is ideal for optimal freshness for all types of coffee, beans and grounds alike. Before you freeze your coffee, seal it in an airtight container. Maruyama Coffee’s packages have zippers, so it’s easy to get—and keep—air and gas out.

Here’s another tip. Just-roasted coffee also releases lots of carbon dioxide, making it hard for the beans’ natural aromas and flavors to materialize. If you’re using whole beans, it’s best to keep them at room temperature for a few days after roasting—don’t put them in the freezer until they’re ready to deliver their best tastes.
Ground beans go stale faster than whole beans, so make sure to put your beans in the freezer as soon as you can.

At Maruyama Coffee, the “best-by date” on every package of beans is 90 days after the manufacturing date. Don’t wait too long to have those beans, though—the fresher they are, the better they taste.